Doss

Project Details

deliverables

Brand

Industry

Software

Credit

  • Benten Woodring, Creative Direction
  • Tim Boros, Web Design
  • Evan Place, Brand
  • Jordan Jenkins, Brand

Doss makes the software that companies use to run their day-to-day operations - tracking inventory, purchasing, orders, finances, and shipping. It's a modern, automated ERP replacement for the clunky, dated systems (and endless spreadsheets) most businesses are stuck with, and it already runs behind consumer brands like Verve Coffee, Eight Sleep, and Magic Mind.

ERP is a category buyers dread: clunky, dated, impossible to make sense of. Doss needed a site that made "the ERP evolved" feel true at first glance - modern, clear, and confident enough to stand next to the legacy giants and win. NOOON was brought on to make Doss look as sharp as the software.

The Nasdaq tower in Times Square wrapped in a solid bright-blue display.

Making a dreaded category feel modern, our design gives Doss the clarity and confidence to stand out in a space defined by clunky, complicated software.

Two overlapping square outlines embossed on a soft light-blue background with subtle shadows.Black baseball cap embroidered with a white square logo, photographed against a soft gray background.
Three color-blocked Doss product cards for IDP, Data Studio, and ARP in blue, beige, and lime green.
Doss business cards, one blue with the DOSS wordmark and one gray with co-founder Wiley Jones's contact details.Framed Doss poster in a lobby reading 'All the tools you need in one platform,' mapping ERP modules as a man walks past.

The site turns a dense, modular platform into something clean and navigable - modules, data, and automation laid out with the same order the product promises.

Doss website hero 'Integrate with your existing apps' with connected icons for Gmail, Salesforce, and QuickBooks.
Isometric blue grid illustration connecting a package icon to a delivery truck icon with a yellow route line.Logo construction grid diagram with a central circle, diagonal guides, and 100px margin measurements.
Silhouetted people walking past a large glowing Doss screen reading 'The ERP that was promised.'

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