Vooma

Project Details

deliverables

Web Design

Web Development

Industry

Logistics

Credit

  • Benten Woodring, Creative Direction
  • Devin Fountain, Development
  • Tim Boros, Design
  • Valerio Vazquez, Motion

Vooma builds AI that handles the busywork freight companies run on - quoting loads, entering orders, scheduling pickups, tracking shipments. The repetitive, all-day tasks that used to tie up entire teams. And it's working: revenue has grown more than 12x, and some of the biggest names in freight are on board.

But their site was built long before they needed to resonate with enterprise buyers. With a sharp new brand from Primary Studio and a trade show on the horizon, Vooma needed a crew who could take the brand system and breathe life into it on the web. Fast, without sacrificing the craft. NOOON came in as the digital half of a two-studio partnership. NOOON's job was to express it online: translate a visual identity into a living system with motion, interaction, layout, and hierarchy that could carry an enterprise sales story.

iPhone on gray showing Vooma's dark mobile page: 'A complete platform to elevate your team from quote to cash.'Hands holding a tablet displaying scattered bar shapes annotated with notes about manual, repetitive freight work.
Dark Vooma page section, A complete platform to elevate your team from quote to cash, with a wireframe shipping container.

The hero animation sets the tone: an orange rectangle travels through a series of problem states, resolving into the Vooma logo. No trucks, no stock imagery - abstract motion that feels more fintech than freight, over a Swiss-minimal layout with large isometric wireframe graphics and an integrations section that stacks like a freight liner.

Stats

100%+

Increase in website traffic post-launch

5x

Demo requests

5x

Conversion lift

5x

Qualified inbound

Every freight tech site looks the same - blue-and-teal gradients, stock truck photos, walls of buzzwords. Vooma wanted none of it. So we broke the mold and built something calm, sophisticated, and unmistakably theirs.

Vooma benefits page with stats like 5x faster response time and an aerial view of trucks at a warehouse dock.Vooma solutions page headlined 'Flexible SOPs, configured to your needs' with an automated email quoting workflow.
Three mobile views of the Vooma freight site showing the truck hero, platform overview, and integrations grid.
Teal wireframe illustration of a semi truck, shipping container, and palletized freight on a black background.Vooma workflow showing a scheduling email and a Teams appointment confirmation layered over a highway of trucks.
Laptop displaying the Vooma site footer with a large wordmark, orange logo, and Get started today heading.

Projects

View the Assert project

Assert

Web Design

Web Development

Animation

View
View the Bevel Health project

Bevel Health

Web Design

Web Development

Animation

View
View the Kira Learning project

Kira Learning

Brand

Animation

Web Design

Web Development

View
View the Levenza project

Levenza

Web Design

Web Development

View
View the Relace project

Relace

Web Design

View
View the Sunset project

Sunset

Web Design

Web Development

View
View the Farsight project

Farsight

Web Design

Web Development

Animation

View
View the Recall project

Recall

Web Development

Web Design

View
View the dancerobot project

dancerobot

Web Design

Web Development

View
View the Chainlink project

Chainlink

Web Design

Web Development

Animation

View
View the SafetyKit project

SafetyKit

Web Design

Web Development

View
View the LottieFiles project

LottieFiles

Web Design

View